@book{87736,
	author = {Flórez Calderón, Blanca Nive},
	title = {Guía para diseñar una marca},
	publisher = {Universitat Oberta de Catalunya, },
	year = {2015},
	address = {[Madrid, España] :},
	url = {https://public.digitaliapublishing.com/a/37987}
}