@book{82690,
	author = {Bigné Alcañiz, Enrique},
	title = {Fronteras de la investigación en marketing :},
	publisher = {Publicaciones de la Universidad de Valencia (PUV), },
	year = {2015},
	series = {Ciències socials},
	address = {[Madrid, España] :},
	url = {https://public.digitaliapublishing.com/a/44401}
}