@book{82259,
	author = {Ricarte Bescós, José M.},
	title = {Creatividad y comunicación persuasiva (2a ed.)},
	publisher = {Publicaciones de la Universidad de Valencia (PUV), },
	year = {1999},
	series = {Aldea global},
	address = {[Madrid, España] :},
	url = {https://public.digitaliapublishing.com/a/49540}
}