@book{80262,
	author = {Mahon, Nik},
	title = {Ideación. Cómo generar grandes ideas publicitarias :},
	publisher = {Editorial Gustavo Gili, },
	year = {2012},
	address = {[Madrid, España] :},
	url = {https://public.digitaliapublishing.com/a/41338}
}