@book{77837,
	author = {Polo Redondo, Yolanda},
	title = {El valor del marketing para la empresa y la sociedad},
	publisher = {Prensas Universitarias de Zaragoza, },
	year = {2015},
	address = {[Madrid, España] :},
	url = {https://public.digitaliapublishing.com/a/59255}
}