@book{73871,
	author = {Marcelo Royo Vela},
	title = {Comunicación publicitaria :},
	publisher = {Minerva Ediciones, },
	year = {2002},
	series = {Cuadernos de economía},
	address = {[Madrid, España] :},
	url = {https://public.digitaliapublishing.com/a/17331}
}