@book{70626,
	author = {Rodríguez Ardura, Imma and Rodríguez Ardura, Imma},
	title = {Principios y estrategias de marketing (Vol.1)},
	publisher = {Universitat Oberta de Catalunya, },
	year = {2018},
	address = {[Madrid, España] :},
	url = {https://public.digitaliapublishing.com/a/61702}
}