@book{65342,
	author = {Fernández Gómez, Jorge David and Fernández Gómez, Jorge David},
	title = {Branding cultural. Una teoría aplicada a las marcas y a la publicidad},
	publisher = {Universitat Oberta de Catalunya, },
	year = {2019},
	address = {[Madrid, España] :},
	url = {https://public.digitaliapublishing.com/a/61739}
}