@book{60999,
	author = {Ernest, John W. and Dorr, Eugene L.},
	title = {Técnicas básicas de ventas},
	publisher = {: McGraw- Hill},
	year = {, 1983},
	series = {Curso práctico de mercadotecnia McGraw-Hill},
	address = {México},
	edition = {Segunda edición},
	note = {Incluye índice}
}